Perspectives – Spring 2020 Issue
Welcome to the Spring 2020 edition of our newsletter. We are delighted that you continue to follow the services our firm provides to churches throughout the United States.
This month’s newsletter focuses on how your church can have a successful campaign. The following articles will guide you on what you need to do and what you should avoid during a Capital Stewardship Campaign. We are passionate about the consulting services we provide. Having a full-time, on-site consultant at your church to guide your leaders each and every day during your campaign will certainly ensure success.
Always remember, we are here to serve. If we can be of service or offer simple advice, please contact us for a no obligation discussion of your church and ministry needs.
Erin West
Vice President of Operations
The Four Main Reasons for Our Success
By Jim Klote
I am often asked about the success our firm enjoys, and that of our church clients in terms of Capital Stewardship Campaigns. Not surprising is the fact that I am asked this question by clients, prospective clients and the heads of other fundraising firms.
In my 25 plus years of experience, I can honestly say that there is no secret. In addition, there is no trick or quick method to a successful campaign effort. Rather, there is a proven technique which has been time tested for many decades that works best. It is what we call a Plan of Campaign. Naturally, the plan includes job descriptions, timelines, professional materials, and an approach which church members embrace.
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As congregations, and their leadership, consider undertaking a Capital Campaign, they must inevitably ask themselves, What does it take to be successful? And they need to feel confident in that answer before committing to going forward.
There are the obvious answers to the question of what does it take to be successful, such as a compelling need, a strong case-statement and a solid plan. These responses tend to focus on what could be accomplished through a successful capital campaign. Stated in the opposite, church members won’t support things they don’t consider vital, crucial or required.
The Importance of Strong Relationship
By Jim Collins
Every church family has a governing body usually called the church council or perhaps the vestry, church board, church cabinet, etc. Although most of the congregations or parishes look to these groups to lead the church family with ideas and initiatives, many times leadership can and does come from other places within the church community.
The search for these leaders should begin the first day the campaign director arrives and throughout the feasibility process. This is the most important prequel routine of the stewardship campaign.
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The game of telephone was always fun to play growing up! The message that started in the beginning of the game was very different from the message the last person who heard it utters at the end. However, it is not so enjoyable when messages and information aren’t accurately and properly given to various committees and members of the congregation throughout a campaign.
Charleston, SC—In March of 2012 the congregation of St. Matthew’s Lutheran Church made a historic decision. They chose to continue the life and witness of the “German Evangelical” Lutheran Church by restoring the sanctuary to its fullest grandeur. The preservation of the magnificent sanctuary would allow the church to carry on the current and future ministries, missions, and community-based initiatives that are already being provided; and which are so core to the fabric of what St. Matthews has been for over 150 years.
