Perspectives – Spring 2012 Issue
Welcome to the New Edition of Perspectives Spring 2012
2011 was a banner year for church capital campaigns. Even though many clergy and lay leaders are concerned with a questionable economic outlook, churches across the country from a variety of denominations, have continued with campaign efforts to fund vital ministries, renovate aging buildings, retire debt and create or add to endowment funds.
There are many reasons for this great success our clients enjoy. First and foremost is the method in which a congregation is engaged in the fundraising effort. The most successful approach remains the full-time and on-site direction of campaigns. An every member, person-to-person approach will allow the greatest opportunity to maximize potential. Further, a confidential visit followed by prayerful consideration gives the donor the ability to be as generous as they choose.
Admittedly, there is much greater competition for charitable dollars than there ever has been. While campaign efforts for new construction and renovation are still being conducted, we are directing far more debt related efforts out of necessity. In many cases, the necessity is due to the fear of reducing church staff and annual ministries.
However, the method in which a campaign ‘goes public’ is equally important. The Campaign Kick-off Event is usually the most inspiring, spiritual and educational opportunity the church has with its members.
Therefore, this edition of Perspectives is dedicated to the Campaign Kick-off Event. Whatever the need of the church, or the case for support, it is crucial that the entire congregation is engaged in the official beginning of the campaign. This includes, introductions of campaign leaders, spiritual testimonials, entertainment, and last but not least.an announcement of total pledges raised from church leaders. This edition of our newsletter covers the how, when, where and why of a Campaign Kick-off Event.
Please enjoy the following articles and let us know if you have questions, comments or a need for services such as ours. As always, we are grateful to our clients and friends for giving us this incredible opportunity to serve.
The importance of the Kick-off Event Venue
By Jim Klote
The timing and location for a church campaign kick-off event are important. The timing, usually one-third of the time into a campaign is something that should not be changed. This is the way all campaigns should ‘go public’ with the project and announcement of objectives.
The location of a church campaign kick-off event will vary. It must depend on the personality of the congregation. Many church leaders are reluctant to have an event which even looks as though too much money is being spent. These events are usually catered sit-down meals.
The purpose of the Kick-off Event is to educate and inspire all members of the congregation. Often, a campaign Kick-off Event is the only time the entire congregation gets together for one individual event and may be one of the most exciting times in the history of the church.
A church that desires a successful Campaign Kick-off Event will do everything in its power to get the greatest number of members to attend. Printed invitations should be mailed to each church family with an RSVP card included.
Essential Elements of the Kick-off
By Tony Dean
The Capital Campaign Kick-off Event is one of the most important components of the campaign. It is this event that educates, inspires, and motivates members of the congregation to become involved, take ownership and make an investment in the future of the church.
There are three objectives to the Kick-off Event. The first is to educate the members about the Feasibility Study and what was decided regarding the needs and the proposed solutions. To do this, it is important to provide a clear Case Statement, developed from the results of the Feasibility Study and delivered by the Campaign Chair.