Perspectives – October 2010

The Top 5 Biggest Mistakes Church Leaders make when Conducting a Capital Stewardship Campaign

Church leaders often believe that with a sound reason for raising money, a Capital Stewardship Campaign will be easy. The fact is, there are more things that can go wrong than right when embarking on a Capital Campaign. The following are the biggest mistakes made by church leaders that I have come to discover in my years of fund raising:

  • Beginning the campaign without conducting a Readiness Assessment
  • Mailing out brochures and pledge cards
  • Not requesting specific gifts
  • Poorly timed Campaign kick-off event
  • Conducting a Capital Stewardship
    Campaign with no experience
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“This was the most through stewardship campaign we have ever conducted! By the time we gathered for our kick-off dinner, we had already raised as much as two other stewardship companies said we had the potential to raise in the entire campaign. Our new sanctuary was built because of the $10,000,000 that was raised with the help of James D. Klote & Associates.”

Rev. Tom Berlin
Floris United Methodist Church
Herndon, Virginia

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