Perspectives – Spring 2020 Issue

The Top 5 Biggest Mistakes Church Leaders make when Conducting a Capital Stewardship Campaign

Church leaders often believe that with a sound reason for raising money, a Capital Stewardship Campaign will be easy. The fact is, there are more things that can go wrong than right when embarking on a Capital Campaign. The following are the biggest mistakes made by church leaders that I have come to discover in my years of fund raising:

• Beginning the campaign without conducting a Readiness Assessment
• Mailing out brochures and pledge cards
• Not requesting specific gifts
• Poorly timed Campaign kick-off event
• Conducting a Capital Stewardship
  Campaign with no experience

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