Essential Elements That Must Be Present and In Place to Proceed With a Capital Campaign

By Glendon Smith

There are four main ingredients to make a successful campaign:

Case Statement – this presentation is tested during Focus Group Meetings and Personal Interviews with compelling materials and committed testimonials

Leadership – leads with truth and transparency as is best when communication is clear and consistent over time; trust develops as the commitment is displayed

Constituency – devoted followers, volunteers, and supporters of the church

Plan of Campaign – a proven plan by a proven firm through a proven path

The decision to move forward in a capital campaign comes after the Readiness Assessment/Feasibility Study Final Report has been presented with overwhelming support.

This decision is critical; when positive, it says that the church is ready to take a very important action step for the future benefit of the congregation, when negative, is says that the church will not move forward for many years to come.

So beginning this process should only start whenever leadership believes that they have the four main ingredients in place for a successful capital campaign. It has nothing to do with the time of year or what the economy is doing.

Choosing our firm ensures that the Plan of Campaign is ready and we are able to enhance the Case Statement.