Perspectives – Spring 2024 Issue
Welcome to the New Edition of Perspectives 2024
Spring is in the air and it feels wonderful! As we reflect on the past three years and all that has ensued, it feels like the perfect time to rejoice in all the new beginnings Spring and the Lord will bring.
Therefore, this edition of Perspectives is dedicated to the Campaign Kick-Off Event. The Kick-off is a great time to celebrate what has been accomplished and what is still to come. Whatever the need of the church, or the case for support, it is crucial that the entire congregation is engaged in the official beginning of the campaign. This includes, introductions of campaign leaders, spiritual testimonials, entertainment, and last but not least, an announcement of total pledges raised from church leaders. This edition of our newsletter covers the how, when, where and why of a Campaign Kick-Off Event.
Please enjoy the following articles and let us know if you have questions, comments or a need for services such as ours. As always, we are grateful to our clients and friends for giving us this incredible opportunity to serve.
Blessings,
Erin West
The Importance of the Kick-Off Event Venue
By Jim Klote
The location of a church campaign Kick-Off event will vary. It must depend on the personality of the congregation. Many church leaders are reluctant to have an event which even looks as though too much money is being spent. These events are usually catered sit-down meals.
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The purpose of the Kick-Off Event is to educate and inspire all members of the congregation. Often, a campaign Kick-Off Event is the only time the entire congregation gets together for one individual event and may be one of the most exciting times in the history of the church.
A church that desires a successful Campaign Kick-Off Event will do everything in its power to get the greatest number of members to attend. Printed invitations should be mailed to each church family with an RSVP card included.
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Essential Elements of the Kick-Off
By Tony Dean
The Capital Campaign Kick-Off Event is one of the most important components of the campaign. It is this event that educates, inspires, and motivates members of the congregation to become involved, take ownership and make an investment in the future of the church.
There are three objectives to the Kick-Off Event. The first is to educate the members about the Feasibility Study and what was decided regarding the needs and the proposed solutions. To do this, it is important to provide a clear Case Statement, developed from the results of the Feasibility Study and delivered by the Campaign Chair.
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A Capital Campaign Kick-off Event offers the first, and best, opportunity the campaign will have to engage the majority of donors that make up a typical congregation. Leaders and early adopters will have already made their pledge by the time of the Kick-off providing a solid base of support and as much as 50% of the total that will be raised. But what about the large numbers of donors that will follow? Can a Kickoff event really help engage these donors in a meaningful way? The answer is most certainly “yes” provided that two important features are put in place.
Poughkeepsie, NY—More than 2,000 enthusiastic worshipers filled the Mid-Hudson Civic Center to near capacity on January 22, 2012. Rather than meeting for a wrestling match, concert, or hockey game, the crowd of young families, West Point cadets, and grandparents gathered for “One Big Worship Event”—a Sunday morning church service. Sounds of praise, worship and jubilant cheers could be heard throughout the lunch hour while Grace Community Church, of Washingtonville, gathered as one combined church family on this snowy Sunday to celebrate the launching of their “Be His Story” vision campaign.
