Perspectives – Fall 2015 Issue
Welcome to the Fall 2015 edition of our online newsletter. We are delighted that you continue to follow the services our firm provides to churches throughout the United States, Canada and Europe.
We had an outstanding year and feel so blessed to have worked with so many great churches across the country. As we continue to partner with church clients, assist them in their fundraising goals, become part of their church community and establish forever friendships, we want to take this time to thank every single one of our clients for making our job one of the most rewarding jobs out there! We take pride in the work we do and will always stand by our motto of “once a client, always a client.”
We encourage you to read this edition of PERSPECTIVES. We hope you find the articles useful, engaging and interesting. Whether you are in need of a capital campaign now, it’s far off on the horizon or you’ve already utilized our services, we trust the information our experienced consultants have provided will help you on your journey, whatever that may be!
Vice President of Operations
Securing the Lead Gift
By Wayne Spaulding
Getting a Capital Campaign off to a strong start is essential to success. Securing lead gifts are part of a strong start because of the substantial impact they have. Lead gifts set the standard for all gifts by establishing a benchmark for inspired generosity. They propel campaigns towards successful kick-offs, boost volunteer morale and inspire the congregations’ confidence.
Yet, campaign leadership sometimes haltingly transitions from Feasibility Study to Campaign. The hesitation often relates to securing lead gifts. Leaders are reluctant to pursue potential lead gift donors. They are apprehensive about asking for a substantial commitment and uncertain of the response they’ll receive. It’s a natural reaction, if you’re not prepared for the task.
Essential Elements That Must Be Present and In Place to Proceed With a Capital Campaign
By Glendon Smith
There are four main ingredients to make a successful campaign:
Case Statement – this presentation is tested during Focus Group Meetings and Personal Interviews with compelling materials and committed testimonials
Leadership – leads with truth and transparency as is best when communication is clear and consistent over time; trust develops as the commitment is displayed
Constituency – devoted followers, volunteers, and supporters of the church
Plan of Campaign – a proven plan by a proven firm through a proven path Read more…